Understand your business

1

First things first. We meet with you and ask questions the other guys don’t. The more you share with us, (such as your weekly financial report) the more we can build an effective media strategy that moves the needle.

High-level
media direction

5

From there, we build an overarching strategy that outlines the game plan in engaging with your consumers, wherever they are.

The consumer journey

2

Knowing your audience helps us map out the consumer journey, wherever they are on their decision-making path.

Detailed
media plan

6

Next, we hand you a detailed media plan that aligns with your business objectives—everything from KPIs and delivery goals, to creative assets needed.

Mining the data

3

Through qualitative and quantitative data, insights, trends and patterns, we take what we know about the consumer and outline a path for going forward.

On-going optimization 

7

Through ongoing review and analysis, we optimize your campaign. We love pushing the limits, so when there’s room for improvement, we adjust. Our goal? Keep your consumers engaged.

Understand your messaging

4

Evaluating your brand tone, personality and messaging allows us to determine your media mix and to make sure your creative makes a deeper emotional connection with your consumer.

Quarterly business reviews

8

We’ll check in with you to ensure we’re on track to get you the best ROI/ROAS, and we collaborate with you to incorporate any adjustments into the next campaign.